6 articles filed under this keyword.
The Role Of Social Networking Video Messages In Business Marketing
Hakim Othman Hamid, Tazhan Bakhtiar Muhammed
The main objective of this study is to know and reveal the role of video content of social networks in business marketing, as well as showing its impact on the purchase decision among university students. Facebook and Instagram are selected because they are more well-known by users and have impact on business marketing. In this study, a descriptive method used and relied on survey forms. The research sample consisted of public universities’ students (media, and public relations department) of Sulaimani, Salaheddin, Halabja, Sulaimani Polytechnic, and Erbil Polytechnic universities. Empirical results of the study indicate that Instagram platform is mostly used by university’ students compare to other platforms. In addition, the majority students watch social networking’ videos at a high level (%51,33) to get information about products and goods. Moreover, the short length of video production also has an impact on goods and products.
Volume 11 · Issue 2 · April 2024The impact of commercial advertising on Facebook on the economy of Kurdish satellites in the Kurdistan Region
Adalat Abdullah Mohammed, Nazakat H. Hamasaeed
The impact of commercial advertising in Facebook on the economy of Kurdish television channels in the Kurdistan Region is the subject of this study, which is part of a PhD thesis. The aim of this study is to reveal the reality of advertising and other economic resources of the media in Kurdish satellite channels in the Kurdistan Region, and understanding level of knowledge and of these channels to the process of commercial advertising in Facebook and its characteristics. And determine the impact of commercial advertising in Facebook on the rate, price and revenues of advertising in Kurdish satellite channels. And determine the extent to which these channels have taken various measures to address the impact that commercial advertising in Facebook may have on the economy of their channels. This study is descriptive in nature and its approach is to survey the public opinion. As for the study community is the Media cadres of Kurdish satellite channels in the Kurdistan Region. But the sample is the Media cadres of seven Kurdish news and political channels, they are: GK, Rudaw, KNN, NRT, K24, Kurdsat news, Payam. The data collection tools for this study are interviews and questionnaire format which distributed to 70 media personnel who are also those concerned with the economics of Kurdish satellite channels. This study is also benefited from these previous studies.The most important findings of this study are that commercial advertising in Facebook has had a cognitive, emotional and behavioral impacts on the economy of Kurdish satellite channels in the Kurdistan Region. And advertising is just accounts for 25% of these channels' revenue.
Volume 11 · Issue 2 · April 2024The relationship between journalists' skills and social network management in the Kurdistan Region Facebook, for example
Brwa Othman Rahman, Hakim Othman Hameed
This research is a scientific attempt to find out the relationship between journalists' skills and social network management in the Kurdistan Region, where Facebook is taken as an example of social networks, as well as determine the level of skills of the journalist in digital media related to each area; (production and editing of text, information technology, technique, working in social networks). This research is a causal research conducted by descriptive method and survey method and the researcher relied on survey form tool to obtain information. According to the researcher's observations of Kurdish media outlets in the Kurdistan Region, the number of journalists involved in managing their Facebook pages is 500, of which the researcher sampled 145 journalists, which is 29 percent of the journalists involved in managing Facebook pages. In this research, the researcher concluded that there is a strong direct statistical relationship between (journalists' skill level and social network management). In general, with increasing skill level, journalists can better manage social networks, including Facebook. In order to be successful in working on social networks, a journalist needs a number of skills, the most important of which are; Adapting to the nature of the network, interacting with the recipient, analyzing social network statistics, and account safety.
Volume 9 · Issue 2 · March 2022The Impacts of Filtering in Social Media Facebook on Users in the Kurdistan Region
Awara Haji Kheder, Saman Jalal Mawlood
Social media has prevailed over conventional media and it has impacted the society enormously. This research investigates the impacts of filtering in social media platform of Facebook. Filtering is argued to have positive influences on the quality of media productions. The main objective of the research is to scrutinize the effects of filtering in Facebook. The problem of this research is that Facebook users are overwhelmed by a flood of false and perilous information that come to them through unfiltered social media platforms. The significance of the work lies in its attempt to eradicate all the messages that get disseminated irresponsibly in social media. Methodologically, the study employed a descriptive method by conducting an online survey in the four governorates of the Kurdistan Region. Furthermore, a three-point Correct spelling scale is used in the research. A sample of (N 284) journalists from Erbil, Sulaimani, Duhok and Halabja was selected for the empirical data collection process. Findings indicate that majority of journalists believe that filtering is a necessity in Facebook and filtering is an effective tool to end humiliation and disrespect in social media in the Kurdistan Region.
Volume 7 · Issue 4 · December 2020The Risk of Facebook Social Media Network on Social Security
Hemin Amen Jalal Shwani, Tahir Hasoo Zebari
Social security, which is considered as a part of national or state security, has great role in developing and advancing society. In this day and age, as we live in a world of development and technology, social security is under various types of threats and risks in most societies. The Press, through its different channels and means, plays a great role in creating and fostering this risk to destabilize social security. This, then, has necessitated many countries to restrict and curb some media outlets and journalists within legal boundaries. Accordingly, the emergence of the social media outlets in general, and Facebook, as a new social media network in particular, has increased the afore-mentioned risks and threats on social security. The aim of this paper is an attempt to find the range of the risk that comes out of Facebook on social security in Kurdistan region in general, and Erbil in particular.
Volume 6 · Issue 2 · September 2019"ریپۆرتکردن" وەک ئامرازێک بۆ کپکردنی رای جیاواز لەبارەی دینی ئیسلامەوە ) پەیچ و ئەکاونتە ریپۆرتکراوەکانی "فهیسبوك" بە نمونە (
Araz Ramazan Ahmad, Hersh Rasool Murad, Hardawan Mahmoud Kakashekh
These days, media new tools made an open public sphere to send messages to abroad easily, and those tools are good mediums for developing and growing debating and exchanging different ideas such as social media, particularly Facebook which is a free medium for everyone with their different backgrounds. This study is an attempt to discover actions by users who try to implementing religious censorship on different ideas and views, which they use Facebook standards and Terms for reporting pages, accounts and posts on Facebook. This study consists of three parts, the first part is methodology of the research, the second part is theoretical framework of the research which focus on explaining social media, reporting terms and conditions on social media, different views and criticizing of religion. In this part the role of Facebook in expanding different view and freedom of beliefs and religion views will be explained. The last part of this study will focus on analyzing ideas and views of page and account owners who been reported because of criticizes religion as a sample of the study which they been interviewed. In conclusion the results and recommendations of the study will be enlightened.