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Scene emerging of the god Shamash between two mountains on cylinder seals from the Akkadian period
Aziz Mohamad Amin Zebari
This research deals with an important aspect of civilization in Mesopotamia, which is the religious aspect that played a major role in all aspects of life, and left prominent imprints in the fields of religion, art, and thought. We have dealt with one of the important gods in religious beliefs, especially in the Akkadian era, which was represented frequently in art in all its forms. The research was limited to the sun god Shamash (Utu), represented on the cylinder seals in the Akkadian era, and his appearance between two mountains and on selected seals from the British Museum, as this scene is often represented on the Akkadian cylinder seals, and it symbolizes divine power and the cosmic order, and is linked to the idea of sunrise as a daily miracle that brings light and life to the world. This scene also represents a deep mixture of cosmic beliefs and religious perceptions that embodied the Akkadian man's vision of the cosmic order and the role of the gods in maintaining the balance between the forces of nature. Shamash appeared in it in different forms, and this is what the research will investigate and study the scene of the appearance of the god Shamash between two mountains (sunrise or sunset). The positions in which he appeared and the analysis of the main scene of the seal.
Volume 11 · Issue 6 · December 2024Consumerism in Kurdish Society in the Thought of Jean Baudrillard
Jutyar Ismael Jamal
Consumerism is subject targeting by the object and the marketplace in which the subject itself is the producer of the goods but it is deeply affected by the high pressure of the spectacles represented in the Post-Industrial society, i.e., the dreams of the subject itself, are limited to having goods, purchases and expenditures. This is, in fact, not related to one of the uses of the goods themselves, but to several other codes. Thus, the goods have been given an effective role to the extent that they contribute to giving the individuals’ social status and identity so that everyone, from all corners of the world, make an attempt to do the expenditure with the goods. According to Baudrillard, due to the influence of the codes and trademarks, society has become passive and has surrendered to the goods. In this case, the consumers will lose the demand for purchase as the modes and the trademarks are increasing and are temporary on one hand, and not everyone is able to afford the purchases. This results in dissatisfaction rather than satisfaction. Therefore, the worriedness of not being able to purchase the goods is one of the obvious characteristics of the consumerism society, and this has resulted in a shift in which the subject has been turned into the target of the object. The goods are directing the individuals towards their demands and the satisfaction of the subject is linked to the amount of having the goods. The Kurdish society has been rapidly and unconsciously moving towards consumerism in the last two decades, on the grounds of the Internet and technology. This is shown in the form of transforming the Kurdish subjects into a world of privilege. Hence, our aim of the study is to reveal the consumerism in our society and to examine its basics.
Volume 8 · Issue 1 · March 2021The Role of New Media Tools in Marketing for Goods and Services
Parwa Omer Mahmud, Hardawan Mahmoud Kakashekh
This research is an attempt to determine the role of new media tools in marketing for goods and services through a sample of marketing companies for goods and services. This research refers to the way marketing and electronic marketing equipment are used, and the most used marketing tools in the Kurdistan Region are. The most important outcomes researchers have received are the art of marketing in new media forms, due to the nature and technique of new media forms and the number of use by participants. According to the majority of Facebook research samples, it comes in the first rank in the marketing process for services and this seems to be because the number of Facebook users is higher than any other network Facebook's options and usage options are also easier to market and the YouTweed social network has the least use in the marketing process, which may be because of it, which would make it more skilled to prepare a video for the marketing process. In the app chats, Viber comes first to marketing and telegram has the least users, and this is because of the wide and familiarity of people with App Viber, which the research samples believe It is more successful in the marketing process and the app ity of the architecture is because a small number of users are familiar with it, so it is not very successful in the marketing process. Also, about the role of new media forms, the website comes in the first place and the blog comes in the rank of co-coordinator because the blog in the research community is not cared for and people don't have information about it.