Healthcare Service

The Role of Social Media in Marketing Health Services in the Kurdistan Region

Sherko Abdalahman Hamad, Bahadin Ahmad Mohammad

This paper, entitled "The Role of Social Media in the Marketing of Healthcare Services in the Kurdistan Region," is an academic attempt to decide about how much social media is in use in the area to help in the advancement of healthcare services. With a focus on all medical services at Raparin Administration, it makes use of a descriptive qualitative approach, which is one of the best methods in the field of Media. All the medical organizations at Raparin Administration have been used as the medium of the study, where a standardized academic interview form has been created by the researcher to gather information, opinions, and insights from all these organizations about how they use social media for the goals of healthcare service marketing. Therefore, the researcher has made an interview with seven administrative medical officials in the area and has taken all of their suggestions and opinions into careful consideration along with providing them with accurate analysis. The most important conclusion drawn by the researcher after careful analysis of the data and information, is that social media is a key factor in health care marketing, with an impact rate of 33.57%. This shows that social media platforms have a great role in the promotion of healthcare services in the Kurdistan Region. Additionally, the results also show that most health facilities mainly depend on Facebook, as their key channel, to publish advertisements and introduce their business, their products as well as their medical services.