Volume 11 · Issue 2 · April 2024
Job rotation and its impact on health care marketing An empirical study of the opinions of a sample of employees in a number of hospitals / Erbil
Hazha Khattab Muhammed
The research aimed to find out the impact of job rotation on health care marketing in (hospitals in Erbil), by studying the medical services provided by the surveyed hospitals. The research problem was expressed by many questions, including: What is the effect of job rotation on health care marketing? What is the reality of job rotation and health care marketing in the surveyed hospitals? For this reason, the researcher surveyed the opinions of the study population, which numbered (75) individuals, distributed among four hospitals in the city of Erbil, namely (Zanko-Al-Ahly Hospital, Rizkari Hospital-Governmental, Erbil Teaching Hospital-Governmental, and the College of Dentistry Consultant), (71) questionnaire were returned and (66) questionnaires, were valid for analysis, and the empirical results showed that there is a significant effect and importance of job rotation and health care marketing, and the research reached a set of conclusions and suggestions .
