Marketing
4 articles filed under this keyword.
The Role of Social Media in Marketing Health Services in the Kurdistan Region
Sherko Abdalahman Hamad, Bahadin Ahmad Mohammad
This paper, entitled "The Role of Social Media in the Marketing of Healthcare Services in the Kurdistan Region," is an academic attempt to decide about how much social media is in use in the area to help in the advancement of healthcare services. With a focus on all medical services at Raparin Administration, it makes use of a descriptive qualitative approach, which is one of the best methods in the field of Media. All the medical organizations at Raparin Administration have been used as the medium of the study, where a standardized academic interview form has been created by the researcher to gather information, opinions, and insights from all these organizations about how they use social media for the goals of healthcare service marketing. Therefore, the researcher has made an interview with seven administrative medical officials in the area and has taken all of their suggestions and opinions into careful consideration along with providing them with accurate analysis. The most important conclusion drawn by the researcher after careful analysis of the data and information, is that social media is a key factor in health care marketing, with an impact rate of 33.57%. This shows that social media platforms have a great role in the promotion of healthcare services in the Kurdistan Region. Additionally, the results also show that most health facilities mainly depend on Facebook, as their key channel, to publish advertisements and introduce their business, their products as well as their medical services.
Volume 12 · Issue 3 · June 2025The Impact of Public Relations on Marketing in the Era of Social Media
Hoshyar Muzaffar Ali, Thahir Hamadamin Sabir
This research discusses in a description method the Impact of public relations in social media marketing. The research aims to analyze the mutual effect between public relations and marketing strategies and how these relations contribute to enhancing promotion and the making of the value of the brand. The research also discusses the tools and steps that public relations offers to support marketing in this digital era with focusing on its effect on building general opinion and long term customers. Public relations has become a core variable in marketing success. Especially in the age of social media which witnesses a major shift in the methods of social interactions and the impact on general opinion? This research represents the effect of public relations on marketing in doing so also understanding the new dynamics which links effective marketing and the making of the mental image of the brands. Public relations depend on building transparent social channels that are effective between firms and its prospects. With the emergence of social media these channels became interactive stages with an immediate sense that allowed public relations to develop innovative strategies that serve marketing goals. Public relations are no longer limited to enhancing the firm’s image, instead it became a major partner in relaying marketing messages, targeting prospects, and managing reactions. Within this framework classical public relations interact with new digital ones to offer a new value for marketing. For instance, public relations can contribute to enhance interactions with the marketing content, building impactful stories about products and services, and increase brand awareness. It also contributes to increase the prospect’s trust which directly affects purchase decisions and achieve customer loyalty.
Volume 12 · Issue 1 · February 2025The Role of Social Marketing in Popularizing Kurdish Characters
Harmn Sherko Nasraldden, Hakim Othman Hameed
The main purpose of this research is to try to understand the role of Kurdish characters through social marketing in order to make them famous, through the participation of a number of academics and experts in the fields related to social marketing in order to understand and know it The relationship between these two aspects, social marketing and popularization of Kurdish characters, the study works to identify the mechanisms and different methods used in social marketing to achieve this goal, as well as showing the role of new ideas New In this context, one of the important objectives of this study is to identify the negative consequences of social marketing that result from attempts to popularize Kurdish characters. The study finally obtained several results, the most important of which, according to the test (T-test) for (social marketing) is (14.113) and the value of evidence level (0.000) appears (social marketing (has an effect on (naming Kurdish characters). R2 -) which is (0.448) or (44.8%) reflects the level of (social marketing) has an impact on (naming Kurdish characters).
Volume 8 · Issue 1 · March 2021The Role of New Media Tools in Marketing for Goods and Services
Parwa Omer Mahmud, Hardawan Mahmoud Kakashekh
This research is an attempt to determine the role of new media tools in marketing for goods and services through a sample of marketing companies for goods and services. This research refers to the way marketing and electronic marketing equipment are used, and the most used marketing tools in the Kurdistan Region are. The most important outcomes researchers have received are the art of marketing in new media forms, due to the nature and technique of new media forms and the number of use by participants. According to the majority of Facebook research samples, it comes in the first rank in the marketing process for services and this seems to be because the number of Facebook users is higher than any other network Facebook's options and usage options are also easier to market and the YouTweed social network has the least use in the marketing process, which may be because of it, which would make it more skilled to prepare a video for the marketing process. In the app chats, Viber comes first to marketing and telegram has the least users, and this is because of the wide and familiarity of people with App Viber, which the research samples believe It is more successful in the marketing process and the app ity of the architecture is because a small number of users are familiar with it, so it is not very successful in the marketing process. Also, about the role of new media forms, the website comes in the first place and the blog comes in the rank of co-coordinator because the blog in the research community is not cared for and people don't have information about it.