New Media
9 articles filed under this keyword.
The 2014 Yazidi Genocide and its Reflection in New and International Media
Jaza Ahmed fars, Rebin Abdalrahman Fatah
Genocide is considered an international crime. In 2014, the Yazidis faced genocide at the hands of the terrorist organization (ISIS). In this tragedy, thousands of women, men, children, youth and the elderly were genocided. It is known that the massacre committed by ISIS against the Shiite people in Sinjar means the extermination and attempts to erase a religious community, because thousands of women were kidnapped, raped and treated as slaves in the market, and the fate of some of them is still unknown. This religion is also practiced in Kurdistan, Iraq, Syria, Armenia, Turkey, etc. Crimes included mass murder, kidnapping, trafficking in women and children, and forced conversion. As several international legal reports have revealed, the complete extermination or destruction of the essence of the Yazidis as an ethnic group, and the Yazidi community suffered great psychological and social damage, most of the Yazidi areas were destroyed by the attacks. Therefore, most Yezidis have not yet recovered from the psychological effects of the genocide. This study is an analytical study to present the role of new media in the recognition and dissemination of the genocide of the Yazidis worldwide. In this paper we will answer the following questions: What is genocide? What is new media? How did the Yazidis face genocide? What is the role of the new media in the issue of publicizing and recognizing the genocide of the Yazidis? To answer these questions in this research we have used several methods including: descriptive, analytical and historical methods, each of these methods according to the needs of our research. It is important to note that the importance of this study lies in the fact that during our research we found that until the writing of this study, there has been little research in this field that links the new media to the issue of recognizing the Yazidi genocide.
Volume 12 · Issue 6 · December 2025The Role of New Media in the Modern Marketing Strategy of TelecommunicationsCompanies
Thahir Hamadamin Sabir, Shawbo Merza Sabir
This research, titled "The Role of New Media in the Modern Marketing Strategy of Telecommunications Companies (Asiacell and Korek Telecom as Case Studies)", is a descriptive study, employing a suitable research method to obtain accurate and detailed data. A field method was used for data collection. The research community consists of Asiacell and Korek Telecom companies. The sample includes 102 employees from the marketing departments of both companies, selected through purposive sampling. The researcher relied on a structured questionnaire as the primary tool for data collection. The main objectives of the research are: To identify the significance of new media in the marketing strategies of Korek Telecom and Asiacell. To assess the extent to which modern marketing objectives are achieved by both companies. To evaluate the effectiveness of Korek Telecom and Asiacell in utilizing the features of modern marketing through new media. Key findings of the study include: New media holds great importance in the modern marketing strategies of telecommunications companies. Both companies assign high value to the use of new media platforms in promoting their services to customers. The telecommunications companies place strong emphasis on market research and identifying customer needs, which facilitates better service delivery during various stages of modern marketing. The telecommunications companies aim to offer the most comprehensive services with continuity and consistency. Modern marketing strategies assist these companies in promoting their products and services, and in identifying challenges in delivering their services.
Volume 12 · Issue 1 · February 2025Digital Public Relations and the Strategy of taking advantage of the New Media Characteristics in the Persuasive Process
Mohammed Omer Kaka, Avesta Younis Mohammed
This Paper is entitled “Digital Public Relations and the Strategy of taking advantage of the Characteristics of New Media in the Persuasive Process” is a theoretical attempt to identify the new tools that new media provide to public relations practitioners in the persuasion process and offers strategies to benefit from the digitalization of public relations and media in this process. This research aims to determine how public relations can rely on media tools that can fully meet the recipient's needs while taking advantage of the effects of multiple messages and continuous and rapid communication, as well as developing a strategy to determine the extent in which digital public relations can benefit from the features of new media. In the process of persuasion, within the framework of the media richness methods which measures the characteristics of media based on its richness with multimedia information, the level of interaction in two-way communication, and the speed of feedback, researchers have identified four strategies for effectively using new media tools in the persuasion process: coverage, communication, message content, and ease of use.
Volume 11 · Issue 4 · August 2024Applying New Media Techniques for Conveying News and Information by Journalists of Broadcasting News Channels
Ako Ali Omar, Hardawan Mahmoud Kakashekh
Despite the fact that the new media through which people around the world are aware of the up-to-date developments as it is the most widespread form of communication, there are still confusions and unclarities among the journalists of news channels in delivering news and data. This research aims to know whether journalists and members of media have developed the new technics and taken advantage of them, or they had not improved. The distinction and selecting the most suitable applications that journalists increasingly use as new media technics require a scientific way of research in order to clear the confusion properly. This research is a scientific attempt to identify the level of awareness and usage of the new media technics by journalists of the Kurdish news channels through taking a sample of the channels’ correspondents that would indicate what suitable applications and how they are used as a new media technic. The research is qualitative and is conducted through surveys. Questionnaires are responded to by 84 correspondents of the news channels, from which samples are intentionally taken. The respondents’ opinion is measured this way. A number of objectives have been achieved in this research. The most important one that the researcher has realized is that the majority of the journalists that work in the news channels are males. Additionally, the majority of the research sample indicates WhatsApp is the most used app. Recommendations are provided at the end of the research.
Volume 8 · Issue 1 · March 2021The Role of New Media Tools in Marketing for Goods and Services
Parwa Omer Mahmud, Hardawan Mahmoud Kakashekh
This research is an attempt to determine the role of new media tools in marketing for goods and services through a sample of marketing companies for goods and services. This research refers to the way marketing and electronic marketing equipment are used, and the most used marketing tools in the Kurdistan Region are. The most important outcomes researchers have received are the art of marketing in new media forms, due to the nature and technique of new media forms and the number of use by participants. According to the majority of Facebook research samples, it comes in the first rank in the marketing process for services and this seems to be because the number of Facebook users is higher than any other network Facebook's options and usage options are also easier to market and the YouTweed social network has the least use in the marketing process, which may be because of it, which would make it more skilled to prepare a video for the marketing process. In the app chats, Viber comes first to marketing and telegram has the least users, and this is because of the wide and familiarity of people with App Viber, which the research samples believe It is more successful in the marketing process and the app ity of the architecture is because a small number of users are familiar with it, so it is not very successful in the marketing process. Also, about the role of new media forms, the website comes in the first place and the blog comes in the rank of co-coordinator because the blog in the research community is not cared for and people don't have information about it.
Volume 7 · Issue 4 · December 2020The Level of Kurdistan Region MPs’ Dependency on New Media
Barham Khalid Ahmed, Fuad Ali Ahmed
In the past decade media industry particularly traditional media has seen a significant decline as new media growth and become an important source for the whole society in developed countries. Albeit politicians have affected by new media impacts as replaced traditional media in many aspects. The new media has a great role for politicians to use it to get information, their publicity, and publishing their activities. This research paper explores the role of new media on Kurdistan region member of parliaments seeking how they rely on new media platforms to find out the MPs dependency on New Media in their works as a public figure.
Volume 7 · Issue 4 · December 2020The Level of Dependency of The Lecturers of Salahaddin University On The New Media
Jwan Bahaden Ali, Abdulkhalq Ibrahim Mustaffa
The aim of this study that to expose the level of dependency of the lecturers of Salahuddin University on the new media, generally, in education process and determine their use of these tools and determinie the arithmetical average of these uses. For this purpose, specific criteria have been set for measuring the level of dependency , after identifying the Face validity and consistency of the measurement content, the researchers distributed randomly (50) questionnaires to the lectures who were (33) males and 17 females. the results showed that the lectures depend on new media on medium, that lectures depend on new media for e-mail and the Internet to conduct their research as the ferst recuer, in contrast lectures less depend on new media for getting information about the goods they want to buy or to choose the fashion and type of clothing.
Volume 7 · Issue 2 · April 2020The Role of New Media in Rising Public Awareness of National Security in Iraqi Kurdistan Region During The War On ISIS
Abdulkhalq Ibrahim Mustaffa, Radwan Ali Khidhir
This study aims to explain the role and impact of news websites in Iraqi Kurdistan region in raising public awareness regarding the dimensions of national security and providing them with important information. In this study the method of content analysis is used to analyzing the news content in (Xendan) website and (K24) website during their coverage of the war on Islamic state. The most important finding in this study are: news websites concerned with different dimensions of national security and the military dimension has received more attention than other dimension.
Volume 7 · Issue 1 · January 2020The impact of the new media on public relations in the public administration in Kurdistan Region
Dlan Ismail Mawlud, Hoshyar Mozafar Ali
The development of technology, information technology and various means of communication have a significant impact on public relations activity; especially in government institutions. Many government institutions have invested these means in their management system, in order to facilitate the goals of the institution, and ultimately the interaction between the internal and external public. In this theoretical research, I tried to explain the impact of the new media on public relations in the public administration, based on the views of specialists. The aim of the research is to know the use of the new media of public relations and how in the system of public administration, as well as, Explaining the role it plays in public relations activities of government institutions. Add to this, analyzing the way of how new media and public relations participate in the birth of e-government. In the results, it is clear that the new media has facilitated public relations between the public and other institutions, as it strengthened relations between them