Social Networks
2 articles filed under this keyword.
The Role Of Social Networking Video Messages In Business Marketing
Hakim Othman Hamid, Tazhan Bakhtiar Muhammed
The main objective of this study is to know and reveal the role of video content of social networks in business marketing, as well as showing its impact on the purchase decision among university students. Facebook and Instagram are selected because they are more well-known by users and have impact on business marketing. In this study, a descriptive method used and relied on survey forms. The research sample consisted of public universities’ students (media, and public relations department) of Sulaimani, Salaheddin, Halabja, Sulaimani Polytechnic, and Erbil Polytechnic universities. Empirical results of the study indicate that Instagram platform is mostly used by university’ students compare to other platforms. In addition, the majority students watch social networking’ videos at a high level (%51,33) to get information about products and goods. Moreover, the short length of video production also has an impact on goods and products.
Volume 10 · Issue 2 · June 2023The effects of social media on visual media in news transmission Rudaw channel as an example
Karmand Abbas Homer, Hakim Osman Hamid
This research has attempted to address the influence of social networks on news and information transmission by considering the knowledge of the nature of the relationship between social networks and visual media. This research is important for the Kurdistan Region. It gives television channels a clear view of how to deal when using social networks, and to take the appropriate scientific approach towards developing and creating effects when transferring news and information to their recipients. The type of research is descriptive and done through a survey method. The research's objectives are based on the conducted surveys. The community of this research is the Kurdistan Regional Government's news channel. The sample for this research includes a comprehensive mass of all journalists involved in the process of preparing and producing news on the Rudaw channel. One of the most important conclusions that the researcher has come to is that social networks have an impact on visual media in the process of producing and transmitting news - and this impact is direct: it has created an impact on knowledge, affection, and behavior of visual media messengers. At the same time, social networks have become an important source of news and information for television channels. Social networks have become a reason for the further development of television channels. Television channels are trying to become compatible with social networks, not to let social networks become a reason for their weakness, particularly in transmitting information to recipients