University of Raparin
2 articles filed under this keyword.
The Role of Green Marketing in Strategic Awareness
Kamaran Abdalrahman M Amin, Bestoon Othman
This study aims to clarify and analyze the relationship between green marketing, as the independent variable, and strategic awareness as the dependent variable, through a field study conducted at the University of Raparin, a public university located in the Kurdistan Region of Iraq. Green marketing was examined through several dimensions, including waste elimination or reduction, redesigning the product/service concept, and clarifying the relationship between price and cost. Strategic awareness included both internal and external dimensions. Data were collected using a questionnaire distributed to a sample of administrators, academics, and students. Out of 470 questionnaires distributed, 405 were returned, and 383 were deemed valid for analysis. The study adopted a descriptive-analytical approach using various statistical tools through Excel and SPSS to test the hypotheses. The results revealed a statistically significant positive correlation between green marketing and strategic awareness at both the overall and dimensional levels. This indicates that adopting green marketing practices enhances individuals' awareness of environmental dimensions and supports sustainability-based strategic planning. The study recommends adopting green marketing as a strategic tool within the educational policies of the University of Raparin and integrating strategic awareness as a core element in developing sustainable institutional performance. It also calls for future comparative studies across different sectors and proposes a long-term practical model that integrates environmental management and green marketing to build a smart and green university environment.
Volume 9 · Issue 3 · June 2022A New Reading for Bound Morphemes and Their Roles in Building the Relationships Between the Components of Noun Phrases.
Salih Abdalla Babakr
The inflectional morphemes play a significant role in Kurdish language in a way that they tie the modifier and modified together which leads to expansion of noun phrases. In these types of phrases، the modifier does not only provide one type of sense and meaning to the modified، but it supplies it with senses such as possession، distinctiveness، from general to specific، from part to whole، etc. This study attempts to identify the relations between the components of the expanded phrases، and it compares them with other languages occasionally based on the needs of the expanded phrases. The study is divided into two sections. In the first section a general explanation about Bound Morpheme، its types and characteristics in Kurdish language will be provided. In the second section the roles of this type of morpheme play in expanding and supplementing further meaning to the noun phrases will be identified. In the end of the study، an outline of the obtained results and reference list are presented.