The Importance of Public Relations in Building Corporate Reputation

Authors

  • Diary Hamid Mahmood Media Department ,College of Arts, Salahaddin University, Erbil, Kurdistan Region, Iraq.
  • Ahmed Omer Bali Diplomacy and Public Relations Department, College of law and Politics, Human Development University, Sulaimani. Kurdistan Region, Iraq.

DOI:

https://doi.org/10.26750/Vol(11).No(5).Paper17

Keywords:

Public relations, Reputation, Corporate.

Abstract

This study examines the importance and value of Public Relations department (PR) in creating reputation within institutions such as commercial companies. Scholars and PR professionals emphasize that PR has a large impact on creating a two-way communication, promoting and maintain good reputation. The main purpose of this theoretical research is that how corporate reputation is seen and to what extent domestic companies in the Kurdistan Region pay attention to it. In this research, PR literature has been reviewed and it is argued that it can be used as a guideline for creating, developing and maintain institutional reputation.

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Published

2024-10-29

How to Cite

Hamid Mahmood, D., & Omer Bali, A. (2024). The Importance of Public Relations in Building Corporate Reputation. Journal of University of Raparin, 11(5), 433–450. https://doi.org/10.26750/Vol(11).No(5).Paper17

Issue

Section

Humanities & Social Sciences