artificial intelligence
11 articles filed under this keyword.
Artificial Intelligence in HRM
Bestoon Othman, Jing Xi, Peshraw Mahmood Salman, Shwana Akoi, Aras Nasr Yousif
The case study examines the degree to which Artificial Intelligence (AI) can advance human resource management (HRM) functions of personnel marketing and recruitment in Kurdistan/Iraq, which is an example of a country that is undergoing a drastic shift when it comes to digitalization. The quantitative research method was adopted, and a survey research was carried out through designed questionnaires to obtain the opinion of hiring managers and recruiters and personnel specialists in the plethora of business organizations Kurdistan offers. The response rate was discovered to be 90 percent in which 180 valid responses were received. The stratified random sample method was used in the provision of the inclusion of other industrial sectors such as the technology, health care, education, manufacturing and services. The work on statistical analysis was performed using SPSS software that guaranteed good and reliable results. Data interpretation was done through regression analysis, chi-square tests and descriptions to obtain the measure of AI implementation, its impact on recruiting efficiency and contribution to more efficient staff marketing solutions. The application of AI-based applications, such as chatbots, predictive analytics and automated resume screening was found to be increasing in popularity. What these tools imply is colossal in the context of enhancing the aspect of recruitment and reaching out to the applicants. Nonetheless, it was also discovered that the survey also displayed the image that there are some crucial challenges, including the inaccessibility of IT tools, reluctance of HR practitioners to develop, fear of information security and influence by algorithms. The findings suggest that AI is able to completely reshape HRM in Kurdistan and Iraq, but one can also get to know that in the long-term view, the AI implementation process cannot be facilitated without the investments in digital infrastructure, education, and ethically oriented systems of values. The current paper offers useful information related to the implementation and the implication of the AI on the HRM within the evolving regional state in addition to useful recommendations to firms that may consider adopting AI in order to attain competitive advantage in the process of recruiting and promoting human resource.
Volume 13 · Issue 7 · July 2026Artistic Prose Productions of Artificial Intelligence
Rashad Kamal Mustafa, Henir Sadeeq Ismael
Artificial intelligence (AI) has emerged as a powerful influence in modern society, affecting nearly every sector and serving as a challenging tool for creativity, assistance, and innovation. Among its uses, is AI generated literature including poetry and different kinds of prose. This study focuses on AI-generated artistic prose, aiming to explore its literary qualities through the analysis of three distinct forms: Microfiction, maqama, and essay. By examining these AI-created texts, the research seeks to explore their aesthetic features and compare them with their human-authored counterparts, highlighting both similarities and divergences. The study structured into an introduction that outlines the nature of human and artificial artistic prose, followed by three analytical sections. The first examines AI-generated microfiction; the second investigates AI-created maqamat; and the third discusses the AI literary essay. The research concludes that the artificial literary prose has emerged as a new literary form influenced by AI, blending classical and modern styles and closely resembling human prose in form and structure. However, despite its technical sophistication, it lacks genuine human emotion and experience, making it a supplement to, rather than a substitute for, authentic human literature.
Volume 13 · Issue 7 · July 2026Artificial Intelligence and Its Role in Developing the Curricula of the College of Education at Akre University
Luqman Saaed Mustafa, Abbas Ali Baban
Praise be to Allah, Lord of the Worlds, and may peace and blessings be upon our Prophet Muhammad (ﷺ), his family, companions, and all those who follow them until the Day of Judgment.This study aims to examine the reality of artificial intelligence (AI) and its role in developing the curricula of the religious departments at Akre University, within a balanced Islamic perspective that combines authenticity with openness to the developments of the digital age. The research sought to track the manifestations of modern technology in religious education and determine its effectiveness in improving teaching methods and enhancing students’ academic achievement—without compromising Islamic values and established religious principles.The central question of the research is: How can modern technologies, particularly artificial intelligence, be integrated into religious education in a way that achieves modernization without negligence or compromise?The authors reached several conclusions, the most significant of which are:- Teachers and students show a positive readiness to adopt technology in religious education.- Challenges remain, including weak infrastructure, lack of specialized training, and the need for curricula development compatible with digital tools.- The research also highlighted the potential of AI in analyzing Islamic jurisprudential texts and facilitating the learning process, provided this is done within clear religious guidelines.
Volume 13 · Issue 7 · July 2026Evaluation of Using AI in Analysing the Discourse of English Movies Critically
Nabilah Ahmad Baban, Kawa Abdulkareem Sherwani
This study is an attempt to evaluate how artificial intelligence (large language models, LLMs) analyses the discourse of movies critically. The LLMs are asked to analyze a movie called Hidden Figures critically using van Dijk’s sociocognitive approach, specifically the ideological square and the micro-macro analysis. The LLMs are Chat GPT based on GPT-4, Deep Seek 3, Perplexity Assistant, Gemini (Google AI) and Gemini (Google AI) Flash 2 . The study uses a qualitative method for analyzing the data. The data is from an American movie called Hidden Figures (2016) which is about three African American female mathematicians and their resistance to the systemic racism and sexism at NASA during the space race (1960s). The study aims at revealing the power dynamics of English movies, especially racism against black females. The main expected conclusion of this study can be that racism can be found in American movies. The significance of this study lies in using AI for discourse analysis. Since all the LLMs are recently developed, there are few studies in which AI is used to analyze discourse. The analysis demonstrates that the LLMs analyse the movie similarly except perplexity which analyses the in-group and out-group of the ideological square in a reverse way. Chat GPT, Deep Seek and Geminie flash 2 refer to the racial laws that were valid in the 1960s.
Volume 13 · Issue 7 · July 2026Effects of the Ai-Enabled Chatbots on The Customer Satisfaction in The Online Retail
Tina Naseri, Bestoon Abdulmaged Othman, Shwana Akoi, Aras Nasr Yousif
This research examines the impact of AI-based chatbots on customer satisfaction in the online retail sector of Erbil, where the demand in e-commerce is on the rise, and more companies use AI to enhance their service delivery. Although it is of interest to the world, there is minimal empirical research in the Kurdistan Region on the characteristics of chatbots and their impact on customer perception. The study looks at the main chatbot attributes, responsiveness, personalization, ease of use, problem-solving, and availability, to establish how they jointly influence satisfaction. The quantitative method was used, with a structured questionnaire that was administered to 200 customers of online retailers in Erbil. The satisfaction and chatbot performance were measured on a 5-point Likert scale. Analysis of data was done using IBM SPSS Statistics 26. Descriptive statistics were used to summarize the demographics and responses of the respondents and the reliability analysis was used to confirm high internal consistency. Regression findings indicated that responsiveness, personalization, and 24/7 availability have a significant and positive impact on customer satisfaction and explained 67 percent of its variance (R 2 = 0.67). The findings show that well-designed chatbots can improve the customer experience and develop loyalty in online shopping. The study advises companies to consider adopting smart, user-friendly chatbots that can provide personalised, efficient and 24-hour support, as opposed to simple automation. In addition to the practical implications of the study to retail firms in emerging economies, the study adds to the academic knowledge base on the use of AI in online businesses, and it has provided empirical data on the use of AI in a developing economy and has strategic implications on how customer engagement and retention can be improved.
Volume 13 · Issue 7 · July 2026A Critical Discourse Analysis of AI Integration in Higher Education
Pawan Asghar Talib, Kawa Abdulkareem Sherwani
This study utilized Critical Discourse Analysis (CDA) to investigate English language instructors' perceptions of Artificial Intelligence (AI) integration in higher education within the Kurdistan Region of Iraq, examining how these educators discursively construct their understanding of AI tools, the underlying ideological positions and power dynamics within their discourse, and the institutional and professional identity concerns that surface through their AI-related narratives. Through purposive sampling, 30 English language instructors from Salahaddin University participated in semi-structured interviews lasting 45-60 minutes each. Data analysis followed Fairclough's three-dimensional CDA framework, utilizing both manual coding and NVivo 12 software with inter-rater reliability of 0.87. Four predominant themes emerged with notable frequency: AI tools viewed as pedagogically constrained (89% of participants), concerns about professional vulnerability (76%), ethical integrity challenges (93%), and institutional governance inadequacies (100%). Data saturation occurred after 25 interviews. Results demonstrated that instructors predominantly framed AI tools through deficit-based discourse, establishing themselves as indispensable human educators while voicing concerns about professional marginalization. This research contributes to educational technology scholarship by revealing how faculty in semi-peripheral regions manage technological transformation through discursive resistance mechanisms, promoting contextually appropriate, educator-focused AI integration approaches.
Volume 13 · Issue 7 · July 2026The Use of Artificial Intelligence to Support English Language Teachers in their Professional Development
Ebrahim Mohammadkarimi, Jamal Ali Omar
Artificial intelligence (AI) is rapidly transforming various fields, including education. It is increasingly being integrated into teaching and learning processes worldwide. This study aims to examine the impact of AI on English language teachers' professional development. A total of 207 English teachers from various Iranian institutions participated in the study. Employing a mixed-methods approach, the study utilized a Likert-scale questionnaire and semi-structured interviews to gather data. The findings revealed that the majority of participants viewed AI positively, perceiving it as beneficial for their professional growth, curriculum enhancement, and student performance. However, several challenges were identified, including the need for additional training and concerns related to privacy. The study concludes with recommendations for optimizing AI implementation, emphasizing the importance of tailored training programs, robust ethical guidelines, and collaborative tools. The insights from this research are expected to assist educators, policymakers, and AI developers in effectively integrating AI into educational settings.
Volume 12 · Issue 5 · October 2025Application Of Artificial Intelligence in Digital Media Design in The Kurdistan Region
Goran Ziad Smail, Baqir Daud Hussein
The purpose of this research is to examine the ambiguity with the level of usage of artificial intelligence and the degree of engagement by digital media channels in designing digital media content in the Kurdistan Region. Therefore, the research investigates the extent and manner of Artificial Intelligence (AI) usage and the benefits derived from it. It also explores the ambiguity with the application of artificial intelligence in Kurdish media communication, specifically for the purpose of utilizing AI in the work of graphic design for digital media in Kurdish media. This issue has been identified as the core problem of the research. To reach accurate and scientifically valid results, the researcher used a questionnaire format along with in-depth interviews. The research is descriptive in nature and follows an analytical methodology. A purposive sample was selected, consisting of professional Kurdish digital media graphic designers who benefit from AI services. Also, the target population of this research includes Kurdish media professionals in the Kurdistan Region. At the conclusion of the research, the researcher reached several findings, including: Most designers working for official Kurdish digital media are from the younger generation, with the majority being around 25 years old. This is considered a positive point, as younger individuals are typically more technologically savvy and play an important role in using artificial intelligence for media production in digital platforms. However, the level of attention and engagement of Kurdish digital media channels with artificial intelligence remains quite low. This is viewed as a weakness of these institutions, as the channels have not taken serious steps to keep up with technological advancements. Additionally, in terms of educational qualifications, most of them hold diploma-level degrees. This indicates that they have a strong academic background in the field.
Volume 12 · Issue 4 · August 2025The Role of Artificial Intelligence in Language Services
Sakar Kamal Wahid, Talar Sabah Omer
Artificial Intelligence (AI) is a branch of computer science that, since its inception, has converged with various disciplines and fields. As a modern and integrative approach to knowledge, it offers extensive services to language processing, continuously expanding its capabilities. This growth enhances communication efficiency and accelerates access to information, helping to bridge linguistic gaps globally—particularly for the Kurdish language. This study, titled "The Role of Artificial Intelligence in Language Services: The Kurdish Language as a Case Study," underscores AI’s pivotal role in developing and preserving Kurdish through natural language processing (NLP) applications. These advancements have also exposed persistent linguistic challenges in Kurdish. Our research aims to: Explore the scope of human intelligence across its manifestations and levels, Highlight AI’s contributions to the Kurdish language, Evaluate how effectively Kurdish has leveraged these tools for its advancement and preservation, and Assess the current standing of Kurdish within AI-driven language technologies. While AI enables Kurdish to remain vibrant and competitive among the world’s living languages, its AI-supported resources remain limited compared to other languages. This disparity stems from the predominance of individual efforts rather than coordinated initiatives among.
Volume 12 · Issue 4 · August 2025Artificial Intelligence Techniques Between the Difficulties of Using and Improving the Quality of Auditing
Paiman Rafiq Mohammad
This study aims to shed light on the extent to which the use of artificial intelligence techniques contributes to improving the quality of auditing and to highlight the difficulties and obstacles artificial intelligence faces. To achieve the aims of the research, the descriptive analytical approach was used, and a questionnaire was designed and distributed to a random sample consisting of (external auditors, and academic individuals specialized in the field of accounting and auditing) in the Kurdistan Region – Iraq and are (57) in total, and this is to determine the extent to which the chosen sample is aware of the importance of using artificial intelligence in improving the auditing process. The study has reached a number of recommendations, the most important of which are: the use of artificial intelligence by external auditors helps in improving the auditing process by reducing time and the cost of the audit process and accuracy in extracting data and classifying them which in turn helps in enhancing the audit process. The study had several recommendations, the most important of which were: the need to deal with the difficulties and obstacles in the way of the auditing process in light of the use of artificial intelligence techniques in a rational manner, with the aim of keeping pace with modern developments in general and at a professional level in particular, and the need to enhance the awareness of auditors of the importance of using artificial intelligence techniques in the audit process with the aim of publishing knowledge related to these techniques and using them in an effective and an efficient manner to enhance the performance and quality of audit process.