Application Of Artificial Intelligence in Digital Media Design in The Kurdistan Region

پوختە

The purpose of this research is to examine the ambiguity with the level of usage of artificial intelligence and the degree of engagement by digital media channels in designing digital media content in the Kurdistan Region. Therefore, the research investigates the extent and manner of Artificial Intelligence (AI) usage and the benefits derived from it. It also explores the ambiguity with the application of artificial intelligence in Kurdish media communication, specifically for the purpose of utilizing AI in the work of graphic design for digital media in Kurdish media. This issue has been identified as the core problem of the research. To reach accurate and scientifically valid results, the researcher used a questionnaire format along with in-depth interviews. The research is descriptive in nature and follows an analytical methodology. A purposive sample was selected, consisting of professional Kurdish digital media graphic designers who benefit from AI services. Also, the target population of this research includes Kurdish media professionals in the Kurdistan Region. At the conclusion of the research, the researcher reached several findings, including: Most designers working for official Kurdish digital media are from the younger generation, with the majority being around 25 years old. This is considered a positive point, as younger individuals are typically more technologically savvy and play an important role in using artificial intelligence for media production in digital platforms. However, the level of attention and engagement of Kurdish digital media channels with artificial intelligence remains quite low. This is viewed as a weakness of these institutions, as the channels have not taken serious steps to keep up with technological advancements. Additionally, in terms of educational qualifications, most of them hold diploma-level degrees. This indicates that they have a strong academic background in the field.