Public Relations
6 articles filed under this keyword.
The Role of Public Relations in The Media Institutions of The Kurdistan Region
Hazhar Taha Maghded, Zahir Hamadamin Sabir
The research titled (The role of public relations in the media corporations in Kurdistan Region) The research is descriptive, which aligns with this study, its purpose collecting accurate data and information. Survey methods and measurements are used; the research consists of the public relations of all media corporations in Kurdistan Region, which are 8. The survey participated with (84) employees from public relations of all (8) Kurdish satellite channels, in (purposive samples) which has taken from the research. The researcher uses survey forms to collect data. The central focus of this the research include Identifying the usage level of public relations in Kurdish corporations, and the methods of communication in applying public relations within media corporations. This research is in the field of public relations, especially utilizing media corporations, it’s an academic attempt to analyze the relationship and the implications within the public relations in corporations. Major aims of activities, inside and outside, Showing the position of public relations at the corporations, Knowing the role of public relations at increasing the impact on managing the media corporations, Acknowledging the limit of goal achievement by public relations of media corporations.
Volume 12 · Issue 3 · June 2025The Impact of Public Relations on Marketing in the Era of Social Media
Hoshyar Muzaffar Ali, Thahir Hamadamin Sabir
This research discusses in a description method the Impact of public relations in social media marketing. The research aims to analyze the mutual effect between public relations and marketing strategies and how these relations contribute to enhancing promotion and the making of the value of the brand. The research also discusses the tools and steps that public relations offers to support marketing in this digital era with focusing on its effect on building general opinion and long term customers. Public relations has become a core variable in marketing success. Especially in the age of social media which witnesses a major shift in the methods of social interactions and the impact on general opinion? This research represents the effect of public relations on marketing in doing so also understanding the new dynamics which links effective marketing and the making of the mental image of the brands. Public relations depend on building transparent social channels that are effective between firms and its prospects. With the emergence of social media these channels became interactive stages with an immediate sense that allowed public relations to develop innovative strategies that serve marketing goals. Public relations are no longer limited to enhancing the firm’s image, instead it became a major partner in relaying marketing messages, targeting prospects, and managing reactions. Within this framework classical public relations interact with new digital ones to offer a new value for marketing. For instance, public relations can contribute to enhance interactions with the marketing content, building impactful stories about products and services, and increase brand awareness. It also contributes to increase the prospect’s trust which directly affects purchase decisions and achieve customer loyalty.
Volume 12 · Issue 2 · April 2025The role of public relations in the discussions over the 2021 budget between the Kurdistan Regional Government and the federal government
Dana Asaad Mohammed, Ahmad Hamaghreb Omar Bali
The negotiations of the Budget Law of 2021 between the Kurdistan Regional Government and the Federal Government were the longest negotiations and it lasted several months. This study aims to evaluate and analyze the efforts of public relations institutions and channels in the Kurdistan Regional Government to enhance understanding on the issue of the budget. The study was based on a qualitative methodology, and interviews were conducted with eleven experts and officials in the field of public relations in Kurdistan and Iraq. The study concluded that the Kurdistan Regional Government did not use public relations methods and mechanisms in a scientific and professional manner to enhance mutual understanding about its budget. In addition, there is insufficient understanding of public relations themselves between officials and institutions in the region.
Volume 12 · Issue 1 · February 2025Enhancing Public Relations in the Tourism Industry
Abbas Jumma Mahmood, Tazhan Dlshad Kareem
Region, The aim of this study is to explore how Public Relations can enhance tourism services in the Kurdistan specifically focusing on guest satisfaction with public relations staff and the quality of hotel services in Sulaimani city. This research evaluates aspects such as (service styles, accommodations, foods and drinks) within hotels in the Sulaimani. The study is stands out to be one of the most descriptive studies that have been used to achieve its goals. Also, the study included tourists who visited hotels in Sulaimani city. The research focuses on the five-star hotels in this city of Sulaimani to benchmark service quality. The research underlines the significance of tourism for the Kurdistan Region especially in Sulimani city, highlighting its potential as a key income source and a driver of economic development. It also contributes to theoretical and academic knowledge about the role of Public Relations in enhancing tourism professionalism. The key outcomes are reveal that the Public Relations staffs in Sulaimani hotels excel in providing courteous and welcoming service. The quality of hotel services, including accommodations, foods, and beverage provisions, is notably high. Furthermore, the hotels are well-equipped with communication services, information technology, and recreational facilities like swimming pools and gyms.
Volume 11 · Issue 5 · October 2024The Importance of Public Relations in Building Corporate Reputation
Diary Hamid Mahmood, Ahmed Omer Bali
This study examines the importance and value of Public Relations department (PR) in creating reputation within institutions such as commercial companies. Scholars and PR professionals emphasize that PR has a large impact on creating a two-way communication, promoting and maintain good reputation. The main purpose of this theoretical research is that how corporate reputation is seen and to what extent domestic companies in the Kurdistan Region pay attention to it. In this research, PR literature has been reviewed and it is argued that it can be used as a guideline for creating, developing and maintain institutional reputation.
Volume 7 · Issue 1 · January 2020The impact of the new media on public relations in the public administration in Kurdistan Region
Dlan Ismail Mawlud, Hoshyar Mozafar Ali
The development of technology, information technology and various means of communication have a significant impact on public relations activity; especially in government institutions. Many government institutions have invested these means in their management system, in order to facilitate the goals of the institution, and ultimately the interaction between the internal and external public. In this theoretical research, I tried to explain the impact of the new media on public relations in the public administration, based on the views of specialists. The aim of the research is to know the use of the new media of public relations and how in the system of public administration, as well as, Explaining the role it plays in public relations activities of government institutions. Add to this, analyzing the way of how new media and public relations participate in the birth of e-government. In the results, it is clear that the new media has facilitated public relations between the public and other institutions, as it strengthened relations between them