The Importance of Public Relations in Building Corporate Reputation
1 Media Department ,College of Arts, Salahaddin University, Erbil, Kurdistan Region, Iraq.
2 Diplomacy and Public Relations Department, College of law and Politics, Human Development University, Sulaimani. Kurdistan Region, Iraq.
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Abstract
This study examines the importance and value of Public Relations department (PR) in creating reputation within institutions such as commercial companies. Scholars and PR professionals emphasize that PR has a large impact on creating a two-way communication, promoting and maintain good reputation. The main purpose of this theoretical research is that how corporate reputation is seen and to what extent domestic companies in the Kurdistan Region pay attention to it. In this research, PR literature has been reviewed and it is argued that it can be used as a guideline for creating, developing and maintain institutional reputation.
Full Text
The Importance of Public Relations in Building Corporate Reputation
Diary Hamid Mahmood, Ahmed Omer Bali
This study examines the importance and value of Public Relations department (PR) in creating reputation within institutions such as commercial companies. Scholars and PR professionals emphasize that PR has a large impact on creating a two-way communication, promoting and maintain good reputation. The main purpose of this theoretical research is that how corporate reputation is seen and to what extent domestic companies in the Kurdistan Region pay attention to it. In this research, PR literature has been reviewed and it is argued that it can be used as a guideline for creating, developing and maintain institutional reputation.
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