Role
22 articles filed under this keyword.
The Role of Social Media in Marketing Health Services in the Kurdistan Region
Sherko Abdalahman Hamad, Bahadin Ahmad Mohammad
This paper, entitled "The Role of Social Media in the Marketing of Healthcare Services in the Kurdistan Region," is an academic attempt to decide about how much social media is in use in the area to help in the advancement of healthcare services. With a focus on all medical services at Raparin Administration, it makes use of a descriptive qualitative approach, which is one of the best methods in the field of Media. All the medical organizations at Raparin Administration have been used as the medium of the study, where a standardized academic interview form has been created by the researcher to gather information, opinions, and insights from all these organizations about how they use social media for the goals of healthcare service marketing. Therefore, the researcher has made an interview with seven administrative medical officials in the area and has taken all of their suggestions and opinions into careful consideration along with providing them with accurate analysis. The most important conclusion drawn by the researcher after careful analysis of the data and information, is that social media is a key factor in health care marketing, with an impact rate of 33.57%. This shows that social media platforms have a great role in the promotion of healthcare services in the Kurdistan Region. Additionally, the results also show that most health facilities mainly depend on Facebook, as their key channel, to publish advertisements and introduce their business, their products as well as their medical services.
Volume 13 · Issue 1 · March 2026The Director's Role in Translating Symbols and Signs From The Text into Cinematic Imagery
Adnan Osman Ali, Zhilwan Tahir Bapir
We observe that cinema is in a constant state of change and development, both in terms of techniques and artistic form. It produces diverse films and outputs in terms of content and various complex models (dual propositions). Undoubtedly, all aspects and sections of film production have been influenced by the developments that occurred during the technological revolution. What draws attention is that viewers do not easily notice the efforts of the "unknown soldier" in the entire process—the person who strives with all their energy to produce a good film. This unknown soldier is the director, who is credited with the film's success and bears the responsibility for its artistic and technical aspects. The director’s understanding, cultural level, intelligence, and artistic experience manifest their impact and signature in the film's content. One of their primary duties is to translate the script, this written text, into a language of images, transforming static characters into vibrant individuals that come to life before our eyes, conveying the events and conflicts from the pages to the camera. The director bears the responsibility for these transformations, turning words, sentences, and scenes into imagination and visualization, which should be present in all films, regardless of their levels. Without imagination and visualization, there can be no event. Thus, the director is the backbone of producing a good and distinguished film, especially in Kurdish cinema, which has undergone many changes and developments in both artistic and technical aspects. However, in terms of creating images and imagination, this does not progress in parallel with the ongoing developments. Therefore, in this research, we aim to shed light on this important and sensitive topic.
Volume 12 · Issue 6 · December 2025The Role of New Media in the Modern Marketing Strategy of TelecommunicationsCompanies
Thahir Hamadamin Sabir, Shawbo Merza Sabir
This research, titled "The Role of New Media in the Modern Marketing Strategy of Telecommunications Companies (Asiacell and Korek Telecom as Case Studies)", is a descriptive study, employing a suitable research method to obtain accurate and detailed data. A field method was used for data collection. The research community consists of Asiacell and Korek Telecom companies. The sample includes 102 employees from the marketing departments of both companies, selected through purposive sampling. The researcher relied on a structured questionnaire as the primary tool for data collection. The main objectives of the research are: To identify the significance of new media in the marketing strategies of Korek Telecom and Asiacell. To assess the extent to which modern marketing objectives are achieved by both companies. To evaluate the effectiveness of Korek Telecom and Asiacell in utilizing the features of modern marketing through new media. Key findings of the study include: New media holds great importance in the modern marketing strategies of telecommunications companies. Both companies assign high value to the use of new media platforms in promoting their services to customers. The telecommunications companies place strong emphasis on market research and identifying customer needs, which facilitates better service delivery during various stages of modern marketing. The telecommunications companies aim to offer the most comprehensive services with continuity and consistency. Modern marketing strategies assist these companies in promoting their products and services, and in identifying challenges in delivering their services.
Volume 12 · Issue 6 · December 2025The Role of The News Program on Iraqia Kurdish Channel in Shaping Public Opinion on Events in The Kurdistan Region
Daria Abdulwahab Latif, Ako Esmail Qadr, Kosrat Taha M. Shari
On development of public opinions on the accidents that happen in Kurdistan region, The study relied on the descriptive approach, using the newspaper survey tool to collect and analyze it by survey form, The population of the research incudes:( Kurdish writers in politics field) are taken as a sample for the research. The most important goal of the research is knowing the role of Iraqi channel on development of public opinions about the accidents and events that happen in Kurdistan region and to which extent they provoked public opinions on the recent subjects and accidents. the most important outcomes that the researchers achieved include: Kurdish Iraqi channel did not give much attention to the events and accidents of Kurdistan region and hence could not become an effective channel on development of public opinions. Even though Kurdish Iraqi channel is a Kurdish channel, but it cared very little about the different accidents and events that happened in Kurdistan region, when in fact it could actually give more attention and importance to the political, economical, social and health events and that happen inside Kurdistan region.
Volume 12 · Issue 5 · October 2025The Role of Public Relations in The Media Institutions of The Kurdistan Region
Hazhar Taha Maghded, Zahir Hamadamin Sabir
The research titled (The role of public relations in the media corporations in Kurdistan Region) The research is descriptive, which aligns with this study, its purpose collecting accurate data and information. Survey methods and measurements are used; the research consists of the public relations of all media corporations in Kurdistan Region, which are 8. The survey participated with (84) employees from public relations of all (8) Kurdish satellite channels, in (purposive samples) which has taken from the research. The researcher uses survey forms to collect data. The central focus of this the research include Identifying the usage level of public relations in Kurdish corporations, and the methods of communication in applying public relations within media corporations. This research is in the field of public relations, especially utilizing media corporations, it’s an academic attempt to analyze the relationship and the implications within the public relations in corporations. Major aims of activities, inside and outside, Showing the position of public relations at the corporations, Knowing the role of public relations at increasing the impact on managing the media corporations, Acknowledging the limit of goal achievement by public relations of media corporations.
Volume 12 · Issue 4 · August 2025The Role Of Social Networking Video Messages In Business Marketing
Hakim Othman Hamid, Tazhan Bakhtiar Muhammed
The main objective of this study is to know and reveal the role of video content of social networks in business marketing, as well as showing its impact on the purchase decision among university students. Facebook and Instagram are selected because they are more well-known by users and have impact on business marketing. In this study, a descriptive method used and relied on survey forms. The research sample consisted of public universities’ students (media, and public relations department) of Sulaimani, Salaheddin, Halabja, Sulaimani Polytechnic, and Erbil Polytechnic universities. Empirical results of the study indicate that Instagram platform is mostly used by university’ students compare to other platforms. In addition, the majority students watch social networking’ videos at a high level (%51,33) to get information about products and goods. Moreover, the short length of video production also has an impact on goods and products.
Volume 12 · Issue 2 · April 2025The Role of Kurdish Satellite Channels in Guiding Tourists to Erbil Tourist Attractions
Dlshad Mustafa Sulaiman, Hersh Rasul Murad
Satellite channels are effective media methods that play a crucial role in many aspects of life and important society issues, including tourism sector. The study may conclude in directing tourists to touristic attractions. This research study aims at exploring the role of Kurdish satellite channels in directing tourists to Erbil province tourist resorts and the extent to which tourists depend on these channels. To reach its aim and objectives, this complimentary study has used a survey questionnaire as a research instrument for collecting and analyzing the data. The research participants were local tourists of Kurdistan Region, who visited tourist attractions in Erbil province during a specific period of time. The sample of this research was chosen randomly and consisted of 507 tourists. The survey questionnaire was delivered to the participants, considering a maximum variation in tourists gender, age, social status, and educational background. The results of this research study show that Kurdish television channels paly a weak role in drawing the tourists attentions to Erbil province tourist resorts. The findings also reveal that Kurdish satellite channels lack tourism-related programmes and advertisements.
Volume 12 · Issue 1 · February 2025The Role of Social Media Platforms in the Candidates’ Campaign for the Kurdistan Parliament Election of 2024
hawnyaz sami
In this research, the researcher works on the importance of social media platforms in conveying candidates’ messages and their impact on voters with classifying the platforms from the most used to the least used by voters for the purpose of being aware of Sulaimani constituency’s candidates’ election campaign messages and activities for the (2024) Kurdistan parliamentary elections. The researcher sought through practical aspects based on descriptive methods and through (survey) to achieve the objectives of this research, the most important of which is to determine the type of social media platform which had the most users in the (2024) Kurdistan parliamentary election campaign. The most evident conclusions reached by the researcher are: The three social media platforms (TikTok, Facebook, Instagram) identified by the researcher were used by voters at different levels, however the (TikTok) platform had the most users for the aim of being aware of (2024) Kurdistan parliamentary elections candidates’ messages and activities. Political parties’ candidates have accorded importance to social media platforms to disseminate their messages and activities, however the candidates of the Patriotic Union of Kurdistan’s candidates had the highest importance paid to applying social media platforms while giving a special importance to the (Tik Tok) platform within the platforms. The researchers focused more on the messages and activities of the candidates posted via videos. At the same time, the messages and activities posted through the (TikTok) platform had the greatest impact on the voters in order to decide to vote for the candidates.
Volume 12 · Issue 1 · February 2025The Role of the Composer in The Process of Composing
Abubakir Khalid Ahmed, Hatham Shaoobi Ibrahim
This research is based on a historical and descriptive methods, scientifically and includes several topics, generally discusses the role of composers in the process of composing music in the history of several different periods of music in Europe, and highlights the efforts of composers and the development of musical styles and forms. The content of this research consists of several articles: The first article is about the history of music in Europe and the composers who have performed in several schools of music in countries such as Italy, Germany, France, Austria, the Netherlands and Britain. Chapter 2 discusses the multidimensional aspects of the composer and the process of composing. The third chapter deals with the style of the composers. The fourth chapter discusses the types of textures in music, including monophony, homophony, polyphony and heterophony.
Volume 12 · Issue 1 · February 2025Enhancing Public Relations in the Tourism Industry
Abbas Jumma Mahmood, Tazhan Dlshad Kareem
Region, The aim of this study is to explore how Public Relations can enhance tourism services in the Kurdistan specifically focusing on guest satisfaction with public relations staff and the quality of hotel services in Sulaimani city. This research evaluates aspects such as (service styles, accommodations, foods and drinks) within hotels in the Sulaimani. The study is stands out to be one of the most descriptive studies that have been used to achieve its goals. Also, the study included tourists who visited hotels in Sulaimani city. The research focuses on the five-star hotels in this city of Sulaimani to benchmark service quality. The research underlines the significance of tourism for the Kurdistan Region especially in Sulimani city, highlighting its potential as a key income source and a driver of economic development. It also contributes to theoretical and academic knowledge about the role of Public Relations in enhancing tourism professionalism. The key outcomes are reveal that the Public Relations staffs in Sulaimani hotels excel in providing courteous and welcoming service. The quality of hotel services, including accommodations, foods, and beverage provisions, is notably high. Furthermore, the hotels are well-equipped with communication services, information technology, and recreational facilities like swimming pools and gyms.