The Role of Kurdish Satellite Channels in Guiding Tourists to Erbil Tourist Attractions

Abstract

Satellite channels are effective media methods that play a crucial role in many aspects of life and important society issues, including tourism sector. The study may conclude in directing tourists to touristic attractions. This research study aims at exploring the role of Kurdish satellite channels in directing tourists to Erbil province tourist resorts and the extent to which tourists depend on these channels. To reach its aim and objectives, this complimentary study has used a survey questionnaire as a research instrument for collecting and analyzing the data. The research participants were local tourists of Kurdistan Region, who visited tourist attractions in Erbil province during a specific period of time. The sample of this research was chosen randomly and consisted of 507 tourists. The survey questionnaire was delivered to the participants, considering a maximum variation in tourists‌ gender, age, social status, and educational background. The results of this research study show that Kurdish television channels paly a weak role in drawing the tourists‌ attentions to Erbil province tourist resorts. The findings also reveal that Kurdish satellite channels lack tourism-related programmes and advertisements.