The Role of Innovative Bank Products on Customer Perception Influencing Accounting Procedures in Kurdistan
DOI:
https://doi.org/10.26750/Vol(8).No(1).Paper14Keywords:
Innovation, Customer Satisfaction, Transactional Costs, Accessibility and Finance.Abstract
This study sought to find the role of innovative banking products on customer perception influencing accounting procedures in Kurdistan. The Innovative banking product was embraced as an independent variable through (transactional costs, innovation, and accessibility) and customer perception as a dependent variable. Lack of understanding of customer perception and accounting procedures is proving to be the main problem of the acceptance of products as it is the source of economic benefit in the Kurdistan financial sector. Pearson correlation tests were carried out to assess the relationship between the independent variables (Transaction costs, accessibility and innovation) and the dependent variable of Customer perceptions. Statistical package for the social sciences program (SPSS 20) was used for data analysis and presentation. Results indicated that all variables had a positive relationship with customer perceptions. The study recommended that the banks need to understand the risks associated with innovation in line with the accounting procedures to understand customer’s perception before developing and rolling out new products. Customers view products and services differently, therefore there is need to improve on customer relations, customer education and awareness and customer loyalty.
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Singh, B. and Malhotra P. (2004), ‘Adoption of Internet banking: An Empirical Investigation of Indian Banking sector’, Journal of Internet Banking and Commerce, Vol. 9, No. 2
Solomon RM (2009). Consumer Behavior: Buying, Having, and Being. (8th ed). UK: Pearson Education
Abor, J. (2004). Technological innovations and banking in Ghana: An evaluation of customers’ perceptions. American Academy of Financial Management, 1, 1-16. [Online] Available: http://www.financialcertified.com/armstrong.html (June 6, 2011)
Ameen, N., & Willis, R. (2018). An Examination of the Role of National IT Development and Infrastructure in Models for Smartphone Adoption and Use: The Cases of Iraq, Jordan and the UAE Emerging Markets from a Multidisciplinary Perspective (pp. 161-194): Springer.
Ayo CK, Oni,A Adewoye OJ and Eweoya IO(2016), E-banking users behaviour; eservices quality, attitude, and customers satisfaction, international journal of banking marketing vol 34, no3, pp347-367
Baker, K. A. (2002). Organizational communication in Management Benchmark Study/U.S. Office of Science/Department of Energy, http://www.au.af.mil/au/awc/awcgate/doe/benchmark/(March 25, 2011)
Basel Committee on Banking Supervision, Proposed revisions to the Basel II market risk framework, consultative document, July 2008.
Beckett, A., Hewer, P and Howcroft, B. (2000). An Exposition of Consumer Behaviour in the Financial Services Industry. The International Journal of Bank Marketing, 18(1), p. 15.
Black, N. J., Lockett, A., Winklhofer, H., &Ennew, C. (2001). The Adoption of Internet Financial Services: A Qualitative Study. International Journal of Retail and Distribution Management, 29(8), 390-398. https://doi.org/10.1108/09590550110397033
Booz, Allen, and Hamilton Inc. (1982), New Product Management for the 1980s. New York: Booz, Allen, and Hamilton Inc.
CihanBank. (2019). internet-banking. from https://www.cihanbank.com.iq/en/internet-banking/
Crawford, C. Merle (1984), “Protocol: New Tool for Product Innovation,” Journal of Product Innovation Management, 1 (2), 85-91.
Crawford, C. (1987,1997). New product management. (2nd Ed. & 5th Ed.). Illinois: Richard D. Irwin.
Edward Marfo-Yiadom (2012). "Customers’ Perception of Innovative Banking Products in Cape Coast Metropolis, Ghana", International Journal of Business and Management
Enotes 2012; Gap Analysis URL:http://www.enotes.com/gap-analysis-reference/gap- analysisCited date 05-01-2012
Eriksson, P. &Kovalainen, A. (2008). Qualitative Methods in Business Research. s.l.:SAGE Publications
Ernst, H. (2002). Success factors of new product development: a review of the empirical literature. International Journal of Management Reviews, 4, 1-40.
Ezeh, PC, and AN Ezeoke (2013). "Determinant of Adoption Pattern of New Product/Services in Hotel Industry in Awka, Nigeria", African Research Review, 2013.
Gerrard,P and Barton Cunningham, J (2003), “The diffusion of internet banking among Singapore consumers”, International journal of banking marketing, Vol 21 No. 1, pp.16-28. https://doi.org/10.1108/02652320310457776
Hayikader S,Abdhadi FNHB, Ibrahim J (2016), issues and security measures of mobile banking apps,int j sci res oub 2016;6(1):36
Jamal, A., Nasser, K. (2002), "Customer satisfaction and retail banking: an assessment of some of the key antecedents of customer satisfaction in retail banking",International Journal of Bank Marketing, No.4, pp.146-60.
Johne, A., &Snelson, P. (1990). Successful product development. Oxford, UK: Basil Blackwell.
JOSEPH, M. & STONE, G. (2003) An empirical evaluation of US bank customer perceptions of the impact of technology on service delivery in the banking sector.
Lee, K. C., & Chung, N. (2009). Understanding factors affecting trust in and satisfaction with mobile banking in Korea: A modified DeLone and McLean’s model perspective. Interacting with computers, 21(5-6), 385-392.
Lassar, W., Manolis, C., Lassar, S. (2004). The relationship between consumer innovativeness, personal characteristics, and online banking adoption.
LinhThi Phuong Nguyen, Hieu Vo Chi Tran(2020). "Customer Perception towards Electronic Banking and its Relationship with Customer Satisfaction: An Evidence from Vietnam", International Journal of Business and Management
Mazzucato, M., &Semieniuk, G. (2017). Public financing of innovation: new questions. Oxford Review of Economic Policy, 33(1), 24-48
Mohammed OOL, Nimzing UN,Uduimoh, N Andrew, Misra,Sanjay 2019, forensic analysis on mobile banking apps 2019;49
Rogers, E. M. (1995). Diffusion of innovations. New York: The Free Press.
Rogers, E. M. (2003). Elements of diffusion. Diffusion of innovations, New York: The Free Press
Schiffman, L.G., &Kanuk, L.L. (2009). Consumer behaviour. New Jersey, Pearson Education
Singh, B. and Malhotra P. (2004), ‘Adoption of Internet banking: An Empirical Investigation of Indian Banking sector’, Journal of Internet Banking and Commerce, Vol. 9, No. 2
Solomon RM (2009). Consumer Behavior: Buying, Having, and Being. (8th ed). UK: Pearson Education
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Published
2021-03-22
How to Cite
Hassan, B. K., Mohammed, A. O., & Omer, R. A. (2021). The Role of Innovative Bank Products on Customer Perception Influencing Accounting Procedures in Kurdistan. Journal of University of Raparin, 8(1), 334–352. https://doi.org/10.26750/Vol(8).No(1).Paper14
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Humanities & Social Sciences
