Use of camera techniques in non-commercial television advertising

Abstract

In the production of non-commercial advertising, it is important to recognize different techniques of photography and camera use, so that the production process can be clear and effective advertising message through photography techniques and camera use. The first step is to work on the techniques that make the content of advertisements more attractive and influence the audience. This study focuses on the techniques used in the use of cameras in advertising production in non-commercial advertising to know these techniques Which and to what extent are relied upon in the production of advertising messages. Thus, each technique has different meanings and purposes, Therefore, this study aims to present the techniques used when shooting or producing non-commercial advertising, then show for the production of non-commercial advertising. The study obtained information through the analysis of the surface of 50 non-commercial advertisements produced by the Kurdistan Regional Government's Media and Information Institute. According to the determination of the techniques used in the advertisements of the sample of the research and the advertisements that have been provided, the researcher has reached several results. It is a powerful direct act