Advertising
3 articles filed under this keyword.
The Impact of Social Media Advertising, Especially Snapchat, on Female University Students)
Sarkawt Waysi Kareem
The Impact of Social Media Advertising on Female University Students Snapchat as an example. Snapchat has a role in creating influence across all sectors of life, particularly in social and professional aspects related to daily basis, including many scocial issues and topics. Currently, advertising companies are so active on social media platforms, especially Snapchat, which has gained wide range of attention in the lives of individuals and communities. In this era of fast technological advancement, the researcher in this study scientifically examines the extent of the impact of social media advertising on female university students. The primary goal of this study is to understand the relationship between social media advertising and Snapchat, explore the characteristics of advertising influence through Snapchat, evaluate the level of its impact, and identify Snapchat's key role in shaping advertising effects on female university students. Community of The study consists of female students at Salahaddin University in Erbil, spanning different colleges, departments, and academic levels. A stratified random sampling was used to distribute (300) forms of questionnaires. The researcher employed statistical tools based on the (SPSS) system for data analysis. The study adopts a descriptive method , and for practical data collection and precise conclusions, the researchers used survey methodology to determine the impact of social media advertising on female university students. The study reached several key scientific findings, most notably: Snapchat is a significant factor in the effectiveness of social media advertising on female students at Salahaddin University. The results highlight the crucial role Snapchat plays in advertising influence.
Volume 12 · Issue 2 · April 2025Use of camera techniques in non-commercial television advertising
Dastan Dler Abdulla, Salam Nasraden Muhammed
In the production of non-commercial advertising, it is important to recognize different techniques of photography and camera use, so that the production process can be clear and effective advertising message through photography techniques and camera use. The first step is to work on the techniques that make the content of advertisements more attractive and influence the audience. This study focuses on the techniques used in the use of cameras in advertising production in non-commercial advertising to know these techniques Which and to what extent are relied upon in the production of advertising messages. Thus, each technique has different meanings and purposes, Therefore, this study aims to present the techniques used when shooting or producing non-commercial advertising, then show for the production of non-commercial advertising. The study obtained information through the analysis of the surface of 50 non-commercial advertisements produced by the Kurdistan Regional Government's Media and Information Institute. According to the determination of the techniques used in the advertisements of the sample of the research and the advertisements that have been provided, the researcher has reached several results. It is a powerful direct act
Volume 11 · Issue 2 · April 2024The impact of commercial advertising on Facebook on the economy of Kurdish satellites in the Kurdistan Region
Adalat Abdullah Mohammed, Nazakat H. Hamasaeed
The impact of commercial advertising in Facebook on the economy of Kurdish television channels in the Kurdistan Region is the subject of this study, which is part of a PhD thesis. The aim of this study is to reveal the reality of advertising and other economic resources of the media in Kurdish satellite channels in the Kurdistan Region, and understanding level of knowledge and of these channels to the process of commercial advertising in Facebook and its characteristics. And determine the impact of commercial advertising in Facebook on the rate, price and revenues of advertising in Kurdish satellite channels. And determine the extent to which these channels have taken various measures to address the impact that commercial advertising in Facebook may have on the economy of their channels. This study is descriptive in nature and its approach is to survey the public opinion. As for the study community is the Media cadres of Kurdish satellite channels in the Kurdistan Region. But the sample is the Media cadres of seven Kurdish news and political channels, they are: GK, Rudaw, KNN, NRT, K24, Kurdsat news, Payam. The data collection tools for this study are interviews and questionnaire format which distributed to 70 media personnel who are also those concerned with the economics of Kurdish satellite channels. This study is also benefited from these previous studies.The most important findings of this study are that commercial advertising in Facebook has had a cognitive, emotional and behavioral impacts on the economy of Kurdish satellite channels in the Kurdistan Region. And advertising is just accounts for 25% of these channels' revenue.