The Impact of Social Media Advertising, Especially Snapchat, on Female University Students)

Abstract

The Impact of Social Media Advertising on Female University Students Snapchat as an example. Snapchat has a role in creating influence across all sectors of life, particularly in social and professional aspects related to daily basis, including many scocial issues and topics. Currently, advertising companies are so active on social media platforms, especially Snapchat, which has gained wide range of attention in the lives of individuals and communities. In this era of fast technological advancement, the researcher in this study scientifically examines the extent of the impact of social media advertising on female university students. The primary goal of this study is to understand the relationship between social media advertising and Snapchat, explore the characteristics of advertising influence through Snapchat, evaluate the level of its impact, and identify Snapchat's key role in shaping advertising effects on female university students. Community of The study consists of female students at Salahaddin University in Erbil, spanning different colleges, departments, and academic levels. A stratified random sampling was used to distribute (300) forms of questionnaires. The researcher employed statistical tools based on the (SPSS) system for data analysis. The study adopts a descriptive method , and for practical data collection and precise conclusions, the researchers used survey methodology to determine the impact of social media advertising on female university students. The study reached several key scientific findings, most notably: Snapchat is a significant factor in the effectiveness of social media advertising on female students at Salahaddin University. The results highlight the crucial role Snapchat plays in advertising influence.