The Impact of Media Discourse on The Reciepients Kurdistan Region

Abstract

This research deals with a topic related to the interactive relationships between Kurdish media discourse and its recipients, as they, that is, those relationships, constitute a structural problem on the communication process and what is intended from it, with its societal details and diverse effects. This means that the problem of this research is (the lack of clarity about the different effects and levels that this discourse places on the recipient in the Kurdistan region), through the following basic research questions: What is the type and level of cognitive effects of Kurdish media discourse on its recipients in the Kurdistan region? What is the type and level of behavioral effects of Kurdish media discourse on its recipients in the Kurdistan region? What is the type and level of emotional effects of Kurdish media discourse on its recipients in the Kurdistan region? The research is considered descriptive research appropriate to discover the nature of the structural variables that it collects, that is, those variables, using the questionnaire survey method to address those basic questions posed in the field, Among the most important results achieved by the research are: The presence of cognitive, behavioral and emotional effects on the Kurdish recipient by the Kurdish media at different levels. The recipient’s different levels of acceptance of influence according to his educational and cultural background.