The Role of Organizational DNA in Organizational Creativity: An Analytical Study at the Sulaimaniyah Technical Institute

Abstract

This research was purposed to analyze the role of organizational DNA in activating organizational creativity through a field study of the Sulaimani Technical Institute. To achieve this, a conceptual research framework was constructed that contained main variables. Two main hypotheses were also developed from which a set of sub-hypotheses was derived. The research used the descriptive analytical method and questionnaire as the main tool for collecting data from employees in the Sulaimani Technical Institute, accordingly, (90) questionnaires were distributed, of which (87) were returned and accepted for statistical analysis. Data analysis was performed using SPSS version 26. The results showed that Technical Institute has good levels of practicing organizational genes and organizational creativity. In addition, the results showed that there is a statistically significant positive relationship between organizational DNA and their dimensions with organizational creativity, and a significant effect of organizational DNA on organizational creativity. The research concluded with a set of recommendations, most notably: strengthening information systems; developing incentive systems and linking them to performance and creativity; expanding employee participation in decision-making; continuing to develop the organizational structure to support organizational flexibility; conducting periodic assessments of organizational DNA and organizational creativity using scientific performance indicators; and promoting a culture of organizational learning and knowledge management to contribute to achieving sustainable institutional creativity and excellence.