The Effect of Electronic Advertising in Social Media on University Students in Kurdistan Region

Abstract

The Main purpose of this study is to find out the effect of electronic advertising on social Media on university students in Kurdistan Region of Iraq. The impact of electronic advertising making a purchase decision. The aim of this research is that it is an attempt to understand the mechanisms of taking information about the impact of electronic advertising for purchase. . Researchers in this research have scientifically demonstrated the effect of electronic advertising on university students. This research relied on survey methods for collecting data and information of the research. The sample of this study were students of Erbil Polytechnic University and 300 students participated the survey. The most important findings of the researcher is that the interaction with the electronic advertising on social media sites has taken a high level, and the models taken from the search sample most of them use social media sites (Messenger, Viber, YouTube, Instagram, Snapchat, Facebook), and the models taken benefit from this network, taking the information and seeing the services available there.